About Us

Our Commitment


First 5 San Francisco has a 18 year history of investing in San Francisco’s youngest children, their families and the providers who work on their behalf. Investments are made possible with revenue from the California Children and Families Act (Proposition 10) and Proposition H, a charter amendment that led to the creation of the city’s universal preschool initiative. First 5 then redistributes this revenue back to the public through oversight of over 200 community grant programs dedicated to the well-being of children and families.


Over the past 18 years, First 5 has emphasized strengths-based, equity-focused programs and services backed by solid research and evaluation. In order to effectively close the divide that persist within the city, all initiatives weave together complementary strategies intended to improve universal access to valuable services, while also achieving the highest levels of service quality and striving to be inclusive of those most in need. Our commitment has revolved around the understanding that the best way to create a fairer and more equitable city is to make sure every baby and young child has what he or she needs to grow and learn.


It is a distinct honor for First 5 to serve as the City department responsible for launching and leading ambitious initiatives that fundamentally transform the system of support for babies, young children, and their families. We look forward to building upon our our previous success to create innovative new strategies and dive deeper into helping the youngest children thrive. With so much collective hope and a renewed commitment to the city’s children, we believe there is no better time than now to reaffirm our commitment to build a better future for children and families in San Francisco.

Our mission

The mission of First 5 San Francisco is to advance a shared commitment to support young children, from birth to five, and their families with abundant opportunities to be healthy, to learn, and to grow.

Our vision

All children, birth to five, will be safe, healthy, and thrive in supportive, nurturing, and loving families and communities. They will start school eager to learn and grow with confidence and connections to families, community, and society.

Our Funding Sources

First 5 San Francisco, the state First 5 commission, and other county First 5 commissions were created in 1998 through the passage of Proposition 10.

The Act draws annual funds of nearly $500 million from a tax on tobacco products. Twenty percent of this revenue supports statewide education and outreach programs through First 5 California. The remaining 80% goes to county commissions across the state, including First 5 San Francisco, for local programs. These commissions are funded in proportion to their regional birth rate. We receive approximately $6 million annually in Proposition 10 funds.

Strategic Plan 2016 - 2021

First 5 San Francisco is pleased to present our Strategic Plan for 2016-2021. This plan will guide First 5’s work over the next five years, reinforcing successful strategies of the past and present while evolving the organization in new and exciting directions.

Our Strategic Investments

By supporting coordination and alignment of programs and systems that directly affect young children and their families, First 5 San Francisco is improving the chances that the youngest San Franciscans benefit from the best services our health, early education, family support, and other service providers have to offer.